A Standard Business Plan Outline

Vary the basic format only to more clearly present the idea.Clarity is the most important quality of a business plan.

A business plan is a formal declaration of a business’s set of goals, the reasons as to why they are attainable and the means for accomplishing said goals.Keep the presentation free of hyperbole, or your plan will appear more fanciful than realistic.A description of the business model makes an effective start for your business plan.Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.A description of your management team can be added to this section, if you have an impressive team.If not, the "Management" section is often placed just before the "Financial Projections" section.It's appropriate to include benchmarks and a timeline.Investors also appreciate a discussion of how your costs of development and operations fit into the timeline and when revenues enter the equation.Length can vary from one page for a dense abstract to the venture summary style of approximately 10 pages.Venture summaries are used in marketing your idea to venture investors and others who will respond better to charts, pictures and an evocative approach to describing your business.

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