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This way, many concepts that previously could be pointed out as ‘stupid’, ‘silly’ or ‘wrong’, now have been taken into consideration and discussed.
On the contrary, there is an encouragement of unconventional ideas.
In a company of any scale, team brainstorming that includes a group of six to eight people is optimal for generating quality ideas and proposals.
Osborn was aware that the conventional business meetings he and his colleagues held didn’t include an exchange of fruitful ideas and were usually suppressing people’s spontaneity and the ability of free thinking.
This inspired him to establish new basic principles of conducting effective meetings that will be based on freedom of mind and creative thinking.
In fact, brainstorming was introduced as a creative technique inspired by the working atmosphere in BBDO.
Namely, during his time in the company, Osborn’s observations of the everyday work in the office took him closer to developing this creative technique.
The proposals that come up in these constructive meetings can provoke interesting and unusual ideas that later could become a creative solution to a problem.
Group brainstorming helps people to activate their minds and think freely since during these group sessions there isn’t a criticism of ideas.
This creative thinking technique as a group activity usually starts with a gathering of a group of people.
As an informal method of problem-solving, group brainstorming stimulates creative thinking.