Business Plan Structure Example

Business Plan Structure Example-58
Standard are sales projections, a personnel plan, a profit and loss statement, a cash flow statement and a balance sheet.

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Begin with an introduction to the industry and your mission statement.

Title your first section "Company Description" and include all the pertinent facts, such as your incorporation or other legal business status, licenses, trademarks and patents. In this section, describe your products and services, how you intend to make money and why the business is relevant.

Length can vary from one page for a dense abstract to the venture summary style of approximately 10 pages.

Venture summaries are used in marketing your idea to venture investors and others who will respond better to charts, pictures and an evocative approach to describing your business.

Keep the presentation free of hyperbole, or your plan will appear more fanciful than realistic.

A description of the business model makes an effective start for your business plan.Section I - Executive Summary 1 - Executive Summary The Executive Summary is the most important part of your business plan.Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Finally, include a synopsis of your financial projections in your Executive Summary.Vary the basic format only to more clearly present the idea.Clarity is the most important quality of a business plan.Your business plan outline is the first step in organizing your thoughts.And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.It's appropriate to include benchmarks and a timeline.Investors also appreciate a discussion of how your costs of development and operations fit into the timeline and when revenues enter the equation.Written last, the executive summary is an outline of key points in your business plan.More marketing-oriented than the basic plan, it's the tool you use to entice people to ask to see your full plan document.


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