Case Study Using Bcg Matrix

Case Study Using Bcg Matrix-76
The BCG Matrix is good to be aware of, and BCG matrix examples can be helpful in certain situations.

The BCG Matrix is good to be aware of, and BCG matrix examples can be helpful in certain situations.

Dogs are the least favorable in the BCG Matrix and are business units with low market share in a mature and slow-growing industry.

These products are seen to have little future with the company and typically either break even, generate very little cash, or even reduce a company’s cash flow.

The company owns several product lines that can be categorized into different categories across the BCG Matrix.

Here is a BCG Matrix example of how some of Apple’s products could be categorized using the matrix: Because of the limitations of the BCG Growth Share Matrix, we are not providing a BCG Matrix Template at this time.

Though these products provide employees jobs and possibly result in revenue or cost synergies, the opportunity cost of utilizing resources for other favorable products is too high.

Dogs should therefore be divested and sold to another company.

With this information, companies can make better strategic decisions on where to invest their efforts and which products should be shut down or divested.

Ultimately, the BCG Growth Share Matrix can be used a way to bolster a company’s profitability.

The hope is that eventually as the industry growth rate dies down, the stars become cash cows.

One of the most widely well known consumer product companies in the world is Apple.


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