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TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.The Cambridge Strategy Group takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."MANAGEMENTThe CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.This would most likely need to cover at least one year's salary for each of the three managers.
Your marketing plan should provide a comprehensive blueprint of the business, its market and associated market activity, its position in the market, target and expected customers, offerings, competition, solutions and contingency plans.
Using a sample Marketing Plan Template can save you a lot of time in creating your own marketing plan.
A marketing plan is your road map for finding and keeping customers.
By planning your marketing step by step, you give your company the best chance of success in today’s competitive marketplace.
Use the free templates below to help make sure you’ve covered all the important bits: Tracy-Lee Nicol is an experienced business writer and magazine editor.
She was awarded a Masters degree with distinction from Rhodes university in 2010, and in the time since has honed her business acumen and writing skills profiling some of South Africa's most successful entrepreneurs, CEOs, franchisees and franchisors. FINANCIAL SUMMARYThe market for Cambridge Strategy Group's services is enormous.Initially, the three founding members intend to work part-time on this venture while maintaining full-time positions with other corporations.While there may be areas you want to add in that are specific for your business, it’s a fairly well-rounded, simple marketing plan template that can be used for just about any type of business.Add it to your swipe file along with this new customer welcome letter.Any capital that the firm obtains will be used to promote the "small business focus" of the firm and cover basic operational costs.For the firm to realize its full potential, the founders would require compensation equivalent to full-time employment while pursuing initial clients and creating a backlog of work requests.She's a team player, a team builder and not a bad leader, either.You can often find her on various social networks looking for remarkable people to collaborate with.John's participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.