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Pepsi Co was established in the year 1965 in North Carolina, USA.
In order to compete with Coca Cola, Pepsi Co offers low prices to the consumers, due to the bulk production which leads to economies of scale, and also decrease the operating costs of the production facilities. Quality of paper was at par what my professor expected. I must admit the quality of writing clearly reflected that paper was done by an Australian academic writer.
Sometimes Pepsi Co also provides the consumers with promotional offers which have discounted prices (Fill, C., 2005). I took assistance for my Marketing Plan assignment and tutor deliver a perfectly written marketing plan ten days before my submission date.
is multinational organisation, which has its presence in numerous countries across the world.
Overall aim of the essay is to address various concepts of marketing in the context of one of the leading food and beverage giants Pepsi Co. starts with the brief overview of the company background.
This food and beverage company have around 22 brands which consist of products such as Doritos, Aquafina, Pepsi, Lays, 7Up, Miranda etc.
At present Pepsi Co is the leader in the industry of convenient food, beverages and snacks.
Pepsi Co focuses on reducing the commoditization of its products by providing consumers with the products as per their requirements.
Therefore Pepsi Co is providing wide range of portfolio to its consumers in the market.
All the decisions and plans should be based on the organisation which is environmentally and socially responsible.
Those three strategies are Cost leadership, Differentiation and Focus Strategy.