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The summary is your hook so be judicious about the material you include.
Developing a clear set of services helps potential clients understand how your firm can help them.
If you specialize in one or more disciplines, such as family law or corporate law, emphasize those services on your website and marketing communications.
This should be succinct, there is no need to delve into the fine details.
A chart that lists your major clients and the revenue generated from them each year is sufficient.
Take the opportunity to speak on legal issues at local business conferences and meetings.
Offer to write articles on your firm's specialty for local newspapers.
Specialization differentiates you from firms that offer general services and enables you to compete with larger firms.
On your website, for example, include phrases such as “family law specialist in Houston” to ensure that potential clients searching for that type of service find your firm’s name.
Building mutually beneficial relationships with other professional firms can add to your opportunities to win new clients.
For example, by offering to refer your clients who require financial advice or real estate service to professional in those areas, you can encourage them to recommend your firm to their clients when they need legal services.