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When fans’ teams succeed, fans experience the victory vicariously, a phenomenon that makes them feel like they’ve won as well.Since sports are a positive force in people’s lives that is built on ideas of dedication, cooperation, hard work, and sportsmanship, passionate fans sometimes forget that at the heart of professional sport lies a unique business model.
Nevertheless, professional sport is a special kind of business because of the way it reaches out to and treats its customers.
While it is most definitely a for-profit enterprise, professional sport serves as a unique community resource whose measurable benefits exceeds estimation.
The latter option will take a little more money to start up, but depending on the entrepreneur's goals, it may prove to be more rewarding. A retail sporting goods store owner may choose to offer equipment for the most popular sports, such as baseball, football, hockey, tennis, basketball and golf, or focus on one or two particular sports.
Furthermore, a retail sporting goods store may choose to promote specific teams or group of teams, such as a professional football team and professional baseball team and/or college sports team.
But the last thing the fans care about is a discussion about profitability.
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They only want to win.” Moorad advises that because sports can be unpredictable, financial constraints should not stray far from owners’ minds.
Rooting for them gives fans a sense of belonging and identification in a wider community.
It can also provide escape from the daily grind and help people cheer up by bolstering their self-esteem and pride.
Not only do feelings of participation inspire repeat viewings from people who are already fans, but creating “these long-lasting experiences […] can turn [fans] into viable advocates […] to move other folks to join the audience.” Concern for fans sometimes comes into tension with generating the required profits to keep the team going, however.
Jeff Moorad, the owner of several Major League Baseball teams, notes that, “The obligation of ownership creates more of a public trust feeling than running any other business.